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From the smallest town
to the snazzy ramps in the big cities, the salwar kameez has broken
out of the regional confines of Punjab. After the British, if anyone
or anything has been able to colonize India, it is the humble salwar
kameez, which has not only broken from the confines of Punjab, but
also adapted itself beautifully to the culture of entire India.
Sital has combined the rich traditional salwar/kameez, churidar/kameez
with modern designs for the contemporary women. Women wear it
everywhere: for marriages, there is the sequin-studded number, for
official meetings there is the "power" shouldered salwar kameez,
more structured than the others, and for everyday wear there is a
profusion of fabrics - from Orissa cotton to Kancheepuram silk.
For most women, salwar kameez holds a fascination because it is
comfortable, covers their body, and their modesty in turn. Boring in
its original version, the salwar kameez worn by women in the urban
centres of India is more sophisticated. The kurta is more shapely.
You can get the garment in almost any fabric: south cottons and
Gujarati bandhnis, shimmering chiffons, rich silks, nets with hand
made zardozi, sali work and Kashmiri embroidery.
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